Auditing

An SEO audit allows us to deep dive into your current site and outline the work that needs to be completed. Our technical audit covers a checklist of over 50 items, including a site map analysis, target keyword identification, site speed, meta tags, and more.

Accessibility

How accessible is your site to your target audience? Is your website compliant with the American Disabilities Act (ADA)? Not only is ADA-compliance a legal requirement, but search engines like Google are placing increasing importance on user experience to determine search rankings.

Indexing

Indexing is how search engines discover and include your webpages in their databases. When one of your pages is indexed, it becomes eligible to appear in search results when users search for relevant keywords. In other words, if your pages aren’t indexing properly, your target audience can’t find you!

On-Page SEO

On-page SEO refers to the optimization of elements on your website with a focus on brand-specific keywords. This can include updating the written content, meta tags, header tags, images, and the internal linking structure. By creating a site that is relevant, well-organized, and aesthetically appealing, you will gain favor with search engines and improve your rankings.

Off-Page SEO

Off-page SEO refers to optimization of external factors that can affect your site rankings. This can include backlinking (links on other sites that point back to yours), social media mentions, and other online references to your brand. The primary goal of off-page SEO is to build your brand’s overall authority and online presence.

Competitor Analysis

How does your site perform against your competitors? What sets your site apart from other brands in the same space? By analyzing the SEO efforts of your competitors, we will gain valuable insights into target keywords, engaging content, site design, and key differentiators to apply to your SEO tactics. Running these analyses will also help us benchmark your progress.